Deputies of the Odesa Regional Council approved the new brand concept and identity of the region, as well as the procedure for their use. About this reported on the official website of the regional council.
The adopted decisions are aimed at creating a positive image of Odesa. The new brand of the region includes a logo, corporate font, color palette, which preserve the symbolic meaning of the region’s traditions.
The slogan of the region became “Land that unites”. The brand book explains that this slogan reflects the desire of Odesa to be a place where everyone can find themselves, develop and join the common history. It also emphasizes the idea of unity and mutual respect both within the region and in relations with the outside world.
A unique Odesa Region Type font with three drawing options and special icons has been developed. They will be used in tourist materials, during cultural events, in official documents and on souvenir products.
The new identity is characterized by a modern approach to design. The logo is made in the style of negative space, which gives it lightness and dynamism, while maintaining a connection with the traditions of the region. The absence of classic decorative elements emphasizes minimalism and adaptability, which allows it to be used in various digital and printed formats.
