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Temu faces fine of up to 6% of global turnover for violating EU rules

Chinese online platform Temu could be fined up to 6% of its global turnover for violating the EU’s Digital Services Act (DSA). About this reported European Commission.

In its preliminary opinion, the commission said that Temu does not take sufficient measures to prevent the sale of illegal products on its platform.

“The data shows that there is a high risk for consumers in the EU to encounter illegal goods on the platform,” – says the statement of the EC about Temu.

According to the “mystery shopping” results, the analysis showed that Temu users are “highly likely to find non-compliant products among the offerings, such as children’s toys and small electronics.” The commission noted that it continues to investigate other possible violations that were discovered in October 2024.

If the preliminary findings are confirmed, a decision of non-compliance will be made, finding that Temu is in breach of section 34 of the DSA. Such a decision may be accompanied by the imposition of a fine of up to 6% of the company’s total annual global turnover and an order to take corrective measures. The statement of the European Commission is a serious signal for the Chinese company, which is active in international markets, in particular in the EU.

As a reminder, at the beginning of 2025, Temu had 292 million monthly active users worldwide, of which 92 million were in the European Union. In 2024, the gross value of goods on the platform amounted to $70.8 billion. In May 2025, it was also revealed that the EU plans to introduce a €2 levy on small parcels from Temu and Shein.

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