Olena Zelenska called on parents to show Ukrainian content to their children, drawing attention to the new YouTube channel “Brobaks”

In modern conditions, when the war has touched every Ukrainian, even the smallest citizens of our country feel changes in their usual way of life. It is important for children to create an environment where they feel safe, understand the current challenges and at the same time grow with a sense of their own identity. Inclusion, respect for the military, support of family values — all this should become an integral part of their information and educational space.
Address of Olena Zelenska
Olena Zelenska, wife of the President of Ukraine turned to to parents with an important appeal: choose Ukrainian content for children during the Christmas holidays. In this cozy time, when families gather together and children spend more time watching cartoons or other entertainment programs, it is important to fill their space with materials that form the right values.
The First Lady emphasized that Public Broadcasting has prepared a special video that talks about the importance of Ukrainian content. In addition, she drew attention to the new Ukrainian YouTube channel for children – “Brobaks”, which has already managed to win the favor of young viewers.
“Brobucks”: more than entertainment
This channel offers not only interesting, but also meaningful content that corresponds to modern realities. It is called:
- support inclusion so that every child, regardless of their abilities, feels part of society;
- to provide a sense of security, which is especially important in the conditions of martial law;
- to form respect for the military who defend the country, as well as to help children understand the meaning of their work;
- take into account the context in which Ukraine is now and explain it in a form accessible to children.
Why is this important?
Today, Ukrainian content performs not only an entertainment, but also an educational and patriotic function. Through cartoons, fairy tales or songs, children get to know the culture of their country and learn to be proud of it. This is also a way to protect children from external negative informational influence.
In addition, Ukrainian content allows parents to be sure that their children receive quality material that corresponds to ethical and national values. This is especially important in conditions where a significant part of the media space is filled with foreign or toxic messages.
How parents can get involved
First of all, it is important for parents to realize their role in shaping their children’s media environment. By choosing Ukrainian content, they not only support the national producer, but also contribute to the preservation of cultural heritage for future generations.
Viewing materials together with children, discussing what they saw — all this can become a wonderful family tradition. After all, it is parents who can explain difficult points to children and give answers to their questions.
Olena Zelenska’s initiative to support Ukrainian content is another step towards strengthening Ukrainian identity even among the youngest. The “Brobaks” channel and similar projects help children not only to grow in harmony with their inner world, but also to realize that they are part of a great and strong nation. This is an important contribution to our future, because it is in children’s hearts that dreams are born that they will one day bring to life for the prosperity of Ukraine.