American billionaire Elon Musk’s Tesla is cutting production of its Cybertruck electric pickup truck due to weak customer interest, informs Business Insider.
In recent months, the company has scaled back production plans for several Cybertruck-related lines and shifted some staff to production of the Model Y. Tesla originally expected to sell hundreds of thousands of the pickups each year. Elon Musk previously stated that Cybertruck received more than a million pre-orders, but the actual level of sales turned out to be several times lower.
According to Cox Automotive, Tesla sold 6,406 Cybertrucks in the first quarter of 2025, down 13% from the same period last year and half as many as in the fourth quarter of 2024. Tesla’s share of the electric car market in California — the largest market in the United States — fell to 43.9 percent from 55.5 percent last year. Tesla registrations in the state are down for the sixth straight quarter, according to the California New Car Dealers Association.
Despite a surge in investor interest since Donald Trump won the presidential election in November, they have recently started to exit Tesla shares en masse, causing their value to drop 42% this year.
The company also faced a wave of protests at its facilities in the US and abroad. Acts of vandalism, burning of stores, charging stations and Tesla vehicles were recorded in various regions of the country.
It will be recalled that on March 20, Tesla announced the recall of 46,096 Cybertruck cars – all produced from November 2023 to February 27, 2025. The reason was a defect in the outer panel, which could fall off during movement.
At the beginning of the year, it became known that Tesla’s annual sales fell for the first time in more than a decade, despite strong growth at the end of 2024, when the company recorded record deliveries in the fourth quarter.
