The Threads platform gained 20 million users in a month and reached a total of 320 million
Threads by Meta continues to grow. The social network’s monthly active users reached 320 million, up from 300 million last month and 275 million in November. About this informs TechCrunch.
Meta is actively working to attract a larger audience by regularly adding new features, including post scheduling, the ability to add music, Community Notes, and other tools. About a million new users sign up for Threads every day.
The company’s chief financial officer, Susan Lee, said that Threads is improving its recommendation algorithms so that users see more relevant content, content from top authors and posts from accounts they follow.
The rapid audience growth shows Meta’s competitiveness in the social media segment, where it competes with platforms such as Bluesky, Mastodon and X. Meanwhile, the decentralized network Bluesky, created by the founder of Twitter, after a rapid growth of 189% in November 2024, is currently facing a decline in the number of new users
