The UK government spent £532,000 on a website redesign that amounted to changing the background and moving the dot
There was a scandal in Great Britain because the government spent £532,000 on a redesign of the government website, which consisted of changing the background and moving the dot. About this informs Daily Mail.
The M&C Saatchi advertising agency received the contracts for these works. The new logo, due to appear this month, has already been the subject of derision on public service forums. They called them “cheap”, “disgraceful” and “absolutely awful”.
The head of the Reform UK crisis response program, Zia Yusuf, criticized the costs:
“The disrespect for taxpayers’ money continues to be shocking. Spending over £500,000 to change the logo on a government website is literally a joke at the taxpayers’ expense.”
The redesign was carried out as part of a rebranding program undertaken by the previous Conservative government and continued under Labour. M&C Saatchi received deals worth up to £750,000. The final cost was £532,000 — the funds were allocated from the available budgets of the ministries.
Government officials say the six-figure sum covers the “renewal and extension” of the Gov.UK brand across various digital platforms – including websites, mobile devices and apps.
