The Ukrainian marketplace Kasta rebranded and announced the launch of its own bank card, Kasta Visa Card, in cooperation with Credit Dnipro Bank and the Visa payment system. About this reported the press service of the company.
Among the key changes is the updated design of the website and mobile application, as well as the possibility of issuing a Kasta Visa Card bank card directly through the application. Users will be able to receive special offers and discounts.
“Our mission is to surprise and create new extras, that is, to always give more. We are not interested in just being a part of the Ukrainian market – we strive to change it, and over the past 15 years, Kasta has proven that we are capable of doing this. The company has evolved from a fashionable marketplace to an innovative, integrated ecosystem.”, – noted founder and CEO of Kasta Andrii Logvin.
Kasta also plans to expand the number of product categories and unique products, provide more financial instruments such as payment cards and services like BNPL (buy now pay later). The updates also provide increased flexibility for businesses, new scaling opportunities and financial benefits for customers in the form of cashbacks, bonuses and personalized offers.
“We are actively working in the direction of Embedded finance – seamless integration of digital banking together with financial products into the platforms of other companies. The bank is increasing expertise and dynamic development of the project with a strategic partner – the Kasta marketplace.” – explained Serhii Panov, chairman of the board of the Credit Dnipro bank.
Kasta positions itself as a “daily benefit ecosystem” where users can simultaneously shop for clothing, footwear, electronics, accessories, home goods and benefit from its own banking services. The company has been working on the Ukrainian market for 15 years. It started its activity as an online store of clothes and shoes, and over time it transformed into a full-fledged marketplace.
