Artificial intelligence (AI) is rapidly conquering the Ukrainian business space, transforming it and providing new opportunities for development. More and more companies are implementing AI solutions to gain a competitive advantage, save time and money, and improve their productivity.
Artificial intelligence: what is it and why is it important?
Artificial intelligence (AI) is a branch of computer science that seeks to create machines capable of performing tasks that normally require human intelligence. This can include pattern recognition, language understanding, decision making and learning. Nowadays, this network is actively used in medicine, namely for diagnosing diseases, developing new drugs and personalizing treatment. In finance for fraud detection and market trend forecasting and trading automation. It is often used in manufacturing to optimize production processes, predict maintenance and automate tasks. AI is being used to develop self-driving cars, route optimization and delay prediction. And in commerce to personalize recommendations, forecast demand and optimize prices.
How was the SVI implemented?
According to the Projector AI Lab study conducted in 2023, 22% of Ukrainian companies already actively use AI, and 51% integrate it sporadically. In 2024, these numbers are expected to rise to 30% and 60%, respectively. This testifies to the rapid growth of the popularity of AI technologies in Ukrainian business. ChatGPT, Midjourney, DALL-E 2, DeepMind AlphaFold and OpenAI Codex are among the most popular AI tools in Ukrainian business. These tools are used to generate text, images, code, protein structure prediction, and other tasks.
AI is transforming Ukrainian business
The introduction of artificial intelligence (AI) is rapidly changing the landscape of Ukrainian business. Companies have discovered many advantages of this technology. For example: AI can automatically perform routine tasks, freeing up workers for more creative and strategic work. This leads to a reduction in costs, because there is no need to hire additional staff. Artificial intelligence significantly speeds up and optimizes information processing, which contributes to better decision-making and increased profits. It also helps to generate good and interesting ideas, which leads to the development of innovative products and the improvement of marketing campaigns. It is thanks to the neural network that leading companies better understand and analyze the needs of their customers, which allows them to provide more personalized service and increase loyalty. The implementation of AI gives a business an edge over competitors, helps attract new customers, increase market share and profits.
Of course, there are risks. AI can lead to job cuts and ethical questions about bias and discrimination, as AI algorithms can inherit and reinforce biases present in the data they are trained on. This can lead to unfair treatment of certain groups of people, for example based on race, gender, religion or social status. Artificial intelligence can often be used for fraudulent and criminal purposes, such as cybercrime, cyberattacks, espionage or propaganda. Attackers can use AI to create more complex and sophisticated attacks that are harder to detect and neutralize. There may still be unforeseen consequences that cannot be predicted. This can lead to negative social, economic and political consequences that will be difficult to correct. There is always a big risk that the network can exist on its own, it’s like in the robot movies. People can lose control of the network, and this can have negative consequences.
How to implement artificial intelligence in your business?
It is necessary to develop a clear strategy and define goals. Be clear about what you want to achieve with AI. This could be improving productivity, personalizing the customer experience, developing new products or optimizing supply chains. It is important to carefully assess the potential risks associated with the implementation of AI, such as job losses, ethical issues, or cyber security, and develop an implementation plan. Create a step-by-step AI implementation plan that includes budget, timelines, and people responsible. The plan should include cooperation with research institutes. Cooperate with Ukrainian and international research institutes to develop new AI solutions adapted to your business needs. Next, you should train your staff to use such a resource. Train your employees to use AI tools and understand their capabilities and limitations. Offer your employees opportunities to advance their skills and develop the skills they need to work with AI.
Which companies actively use AI?
- YouSca is an AI-based platform for monitoring and analyzing data from social networks. It helps track brand mentions, find influencers, and analyze trends. The clients of this company are Nestle, Coca-Cola, Vodafone, Raiffeisen Bank Aval.
2. ZibraAI – develops an ecosystem of AI-based tools for creating virtual content. Its main product, ZibraAI Studio, is a platform for 3D scanning and animation. Clients: Unity, Epic Games, Ubisoft.
3. Petcube – develops smart cameras for pets Product: Petcube Bites – a camera with a treat dispenser. Clients: Amazon, PetSmart, Chewy.
4. Grammarly is a service for checking grammar and spelling. It uses AI to detect errors and suggest better options.
Clients: Microsoft, Google, Uber.
5. Readdle – developer of mobile applications for productivity. Products: Spark – email client, Calendars 5 – calendar, Scanner Pro – document scanner.
Clients: Apple, Google, Microsoft.
6. Eleks is an IT company that develops custom software. Uses AI to automate tasks, develop chatbots, and analyze data. Clients: Fortune 500 companies.
With the development of AI technologies, more and more Ukrainian companies will implement it in their work, and this brings certain advantages.
