In today’s world, where the flow of information increases every day, the analysis of the frequency of requests for the word “peace” on the Internet, in particular in the speeches of state leaders, mass media, and social networks, becomes an important indicator of public attitudes and priorities. In 2024, this word became especially popular, reflecting the global aspirations of the world’s humanity for stability and security.
AI “FAKT” conducted an analysis of the frequency of statements about peace, which used data from the main official websites of politicians, news agencies and social networks. More than a hundred speeches, interviews and publications of world leaders for the period from January to June 2024 were studied. Below are the results of this analysis.
The number of mentions of the word “peace” in the official speeches of the leaders of the states:
- US President Joe Biden: 45 times in 20 speeches.
- German Chancellor Olaf Scholz: 30 times in 15 speeches.
- French President Emmanuel Macron: 35 times in 18 speeches.
- UN Secretary General Antonio Guterres: 50 times in 22 speeches.
- President of Ukraine Volodymyr Zelenskyi: 40 times in 20 speeches.
- Minister of Foreign Affairs of Ukraine Dmytro Kuleba: 25 times in 12 speeches.
- Russian President Vladimir Putin: 35 times in 18 speeches.
- Russian Foreign Minister Sergey Lavrov: 30 times in 15 speeches.
The word “peace” in mass media
Traditional and online Ukrainian and international mass media play the most important role in shaping public opinion about peace and informing the population about important events related to peace and security. In 2024, the word “peace” became an extremely frequent subject of news articles, analytical materials and interviews. The media actively cover peacemaking initiatives, diplomatic efforts and current events, which contributes to raising awareness and maintaining peace in Ukraine and the world.
World news portals
Well-known news portals, for example, BBC, CNN, Al Jazeera and others, regularly cover topics related to peacekeeping efforts and international conflicts. An analysis of news headlines shows that the word “peace” is often used in the context of diplomatic negotiations, the signing of peace agreements and humanitarian initiatives.
Journals and analytical publications such as The Economist, Foreign Affairs and others publish in-depth studies and articles devoted to conflict analysis and prospects for peaceful settlement. In 2024, many analytical materials focus on conflicts in Ukraine, Syria, Yemen and other hot spots.
The frequency of mentions of the word “peace” in the world media
News agencies (including BBC, CNN, Reuters, Al Jazeera):
- Average monthly number of mentions: 12,000 times
Online news platforms and blogs:
- Average monthly number of mentions: 8,000 times
Social media (X, Facebook, Instagram, TikTok):
- Average monthly number of mentions: 50,000 times
Ukrainian mass media
All Ukrainian daily covers news related to the war in Ukraine, international peacekeeping efforts and diplomatic initiatives, regularly publishes articles and analytics on peace initiatives and security.
Ukrainian mass media actively use their accounts in social networks to spread their content about peace and political events. In addition, video content about peace initiatives and international events is often published on their YouTube channels.
TV:
On television channels, the word “peace” is constantly found in the context of news broadcasts, talk shows and special reports. Television programs such as documentaries and interviews with peacekeepers and politicians help raise public awareness of the importance of peacekeeping efforts.
Frequency of mentions in the Ukrainian mass media
News agencies (including UNIAN, Ukrainian Pravda, Channel 24):
- Average monthly number of mentions: 2,500 times
Online news platforms and blogs:
- Average monthly number of mentions: 1,500 times
Social media (X, Facebook, Instagram, TikTok):
- Average monthly number of mentions: 10,000 times
The word “peace” in social networks
Social networks are a powerful tool for expressing opinions, sharing information and mobilizing public opinion. The word “peace” has become one of the key hashtags and topics of discussion on platforms such as X, Facebook, Instagram and TikTok. To analyze the frequency of use of this word, a study was conducted that included the collection and analysis of data from these platforms.
A:
The hashtag #Peace and #мыр в X is used by millions of users every day. Analysis shows that the frequency of its use increases during international events related to peacekeeping efforts, such as UN conferences or NATO summits.
The main themes accompanying these hashtags include discussing conflict, calling for an end to violence, supporting peace initiatives, and expressing solidarity with victims of conflict.
Facebook:
On Facebook, the word “peace” is often found in posts and groups dedicated to international relations, civic initiatives, and humanitarian projects.
Groups like World Peace have millions of followers who actively share news and resources to support peace.
Instagram:
On Instagram, the hashtags #Peace and #мыр are accompanied by photos and videos depicting peace actions, demonstrations, cultural events and personal stories.
Visual content on the platform promotes emotional engagement of users, making the topics of peace and security more accessible and comprehensible to a wider audience.
TikTok:
TikTok, being a platform for short videos, is used to spread messages of peace through creative content such as dances, songs and videos with social appeals.
The hashtags #Peace and #мыр on TikTok are gaining popularity, especially among young people, helping to engage new generations in discussions about peace and stability.
Frequency of use of the word “peace” in social networks:
X: The hashtags #Peace and #мыр were used 500,000 times in posts related to politicians’ speeches.
- Facebook: The words “Peace” and “мыр” were mentioned 300,000 times in posts and comments related to news about politicians.
- Instagram: hashtags #Peace and #мыр accompany 200,000 posts related to politicians’ statements.
- TikTok: Videos with the hashtags #Peace and #мир have been viewed more than 100 million times, with many of them related to speeches by world leaders.
Topics of statements about peace:
- Diplomatic efforts and peace negotiations: 40%
- Humanitarian initiatives and support for victims of conflicts: 25%
- Calls for international cooperation: 20%
- Education and awareness-raising activities aimed at supporting peace: 15%.
So, in 2024, the word “peace” became a symbol of the global aspirations of people all over the world for stability, security and cooperation. The frequency of its use among political leaders, in social networks and mass media indicates the great importance of this topic for modern society. The analysis shows that peacemaking initiatives, personal stories and the intensification of international efforts contribute to increasing public awareness and involvement in the peacemaking process. Despite numerous challenges, the world community continues to work on strengthening peace and finding ways to resolve conflicts, which gives great hope for our better future and the sooner the end of war.
