World Liberty Financial, a crypto business co-founded by Donald Trump and his sons, could bring the US president’s family about $150 million in revenue by the end of the year. The main source of this money will be the USD1 stablecoin, which is issued by the Trump-branded platform.
USD1’s financial model is built on reserves that provide for the issuance of the token. These include short-term US government bonds and cash deposits, and profit is generated due to interest income from the management of these assets. For a stablecoin pegged to the dollar, such a scheme is of key importance, because the scale of reserves directly affects the issuer’s potential income.
Launched in 2025, USD1 has already exceeded $4.6 billion in capitalization and entered the top five largest dollar stablecoins in the world. Such rapid growth attracted attention not only because of the political name at the heart of the project, but also because of the concentration of the token on the world’s largest crypto exchange.
It is noteworthy that about 87% of USD1 is placed on Binance wallets, the world’s largest cryptocurrency exchange. Its support has significantly strengthened the token’s position: customers were offered a loyalty program and zero commissions for some trading pairs with USD1, which helped to quickly increase liquidity and make the asset noticeable among traders.
Experts estimate the business of World Liberty Financial, associated with the USD1 stablecoin, at approximately $1.7 billion. The Trump family’s share in this area is about $630 million, which makes the crypto sector one of the most significant sources of family capital growth. While the bulk of USD1 tokens are concentrated on Binance, World Liberty Financial receives the income from the reserves that support the stablecoin.
According to financiers, digital assets have already brought the Trump family more than $1.4 billion in net profit. This amount is approximately 1/5 of its total capital, which is estimated at $7.8 billion. For the family of the US president, whose business for decades has been associated with real estate, hotels and a personal brand, the crypto market has become a new large-scale direction of earnings.
