“Hugs” for passengers: “Ukrzaliznytsia” gives thousands of bonuses for embroidered shirts
To Vyshyvanka Day, which this year is celebrated on May 16, train and tram passengers are offered to wear traditional shirts. For this, JSC “Ukrzaliznytsia” promises discounts to customers.
“We support Ukrainian culture, especially in the conditions of a full-scale invasion! Vyshyvanka is not just clothing, it is our symbol and talisman, it is an integral part of our cultural heritage, it is the genetic code of the Ukrainian nation, which will never be defeated by the enemy. On May 16, wear Vyshyvanka in travel by railway, take photos in trains, trains, at stations, send us and receive bonus 2006 “hugs”. Spend them on discounts and bonuses from the partners of the “Iron Friends” loyalty program, – the carrier’s press center notes.
The “Iron Friends” loyalty program was launched in early 2023. According to its terms, each kilometer of travel is converted into “hugs” – points that can be accumulated and exchanged for gifts.
In order to receive bonuses for a photo in vyshyvanka, taken at the station or on the train, you need to upload the photo to the Ukrzaliznytsia mobile application. This can be done in the “Feedback” section (subheading “Vyshyvanka Day”).
JSC “Ukrzaliznytsia” noted that the photos of the participants of the action will be used in the carrier’s advertising campaign.
