In recent months, publications about the war in Ukraine have gradually disappeared from the news agenda in the world media. They give way to other conflicts and social cataclysms, moods known as Ukraine fatigue appear. At the same time, the need for the support of the West only grows, the weight of fateful decisions that we expect from the leaders of Western countries only increases. Therefore, we must use all available resources in order not to lose the attention of the international community to what is happening in our country.
And this is facilitated by ambassadors – people’s diplomats who articulate Ukrainian interests abroad. In fact, any of our fellow citizens who left the country in search of asylum with the beginning of a full-scale invasion can be an ambassador. According toEurostat, 4.5 million Ukrainians currently live in European countries.
Their most active segment is the youth, who promote our national interests in Europe in every possible way. It is gratifying when students studying at Ukrainian universities and living abroad dedicate their diploma theses to the support of our country.
Photo/IA “FACT”/Anastasia Savchenko
One of such successful projects was developed by Anastasia Savchenko, a student of the T. Shevchenko Institute of Journalism of KNU. The girl now lives in the Netherlands. Together with her friends, she founded the startup Blank Media to establish international relations, introduce local youth to the issues of war, and show the relevance of this topic from her own experience. The project of Ukrainian students involves holding interactive art exhibitions with thematic installations. Each of the exhibitions will be devoted to a separate social problem.
The debut exhibition was the exposition called “Under the Skin”, i.e. “In your skin”. The exhibition showed the consequences of the war, namely the specific situations and stories that people face in wartime. The developers of the startup set themselves the goal of attracting an international audience of the city of Leeuwarden in the Netherlands to increase the level of empathy and awareness of the problem of war in general. They sought to show people what entire nations were going through in such difficult times to promote understanding and help for countries in active hostilities.
Photo/IA “FACT”/Anastasia Savchenko
The students plan to send money from ticket sales to Ukraine and Gaza as financial aid.
Nastya took over the marketing and communication parts of the project. The girl is studying advertising and PR, so the topics of promotion and communication support for events are familiar and understandable to her. Next week, Nastya defends a qualifying paper dedicated to Blank Media. We asked the bachelor’s graduate about her future professional plans and about the fate of the startup:
– Nastya, what does she look like to you?
– It is difficult for me to answer about the future path of the startup, because the war taught me that the future is incredibly unpredictable. However, I can assure you that I do not plan to stop and want to continue to show how talented, strong and humane Ukrainians are. The whole world should see our big heart.
The first Blank Media exhibition has already ended. However, there are many new interesting exhibitions ahead.